Sport predictions General Director of Gazprom-Media: Match TV lost significant broadcasts due to the situation when sports were made a political subject after Sochi 2014
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General Director of Gazprom-Media Alexander Zharov spoke about the influence of world politics on sports. - Match TV has indeed lost a number of significant broadcasts for the channel. Not because of the geopolitical situation. And because of the specific political situation, when sport was made a subject of politics after the Olympic Games in Sochi, and the use of the World Anti-Doping Agency (WADA) for these political purposes.
The performances of the Olympic teams under a neutral flag were the stage before the exclusion of our athletes from most competitions for absolutely political reasons.
This has significant implications for the channel. From the point of view of the income component - less than from the point of view of ratings. Replacements for broadcasting are not only being sought, but also being formed. Partly this is a one or two year process, partly it will take longer.
A person who loves sports is in tune with a person who loves movies. In the sense that he likes to consume a certain type of content, but this does not mean that he likes all genres of cinema or all sports. Doesn`t mean that if he likes the English Premier League, he will like the Indonesian Football Championship. Doesn`t mean that if he likes world boxing, he will like field hockey.
We are not only looking for alternative broadcasts, we are waiting for new sports to appear. "We are also waiting for the creation of alternative international competitions, " Zharov said.
General Director of Gazprom-Media: Match TV lost significant broadcasts due to the situation when sports were made a political subject after Sochi 2014 Sport predictions - more details and information: Sport predictions
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